We were asked to develop a proprietary particle script which would use a video image sequence as a source to push and pull particles around the screen.

This video footage was treated to create a high-contrast outline of dancers and as this outline moved around, particles which looked like diamonds were emitted from the outline and in turn were attracted to it.This made the diamonds look like they were being pulled along by the dancers as they moved about.

The resulting advertisement played on the big screens in Times Square, NY.